Reuben is our all-rounder Marketing LabTech. You can find him around the Lightning Lab GovTech space taking sneaky photos of the teams in action, interviewing our guest speakers, or crafting the latest articles on all things GovTech.
Power snack? Peanut M&Ms – it always gets me through some serious study/work sessions.
Power tune? I am a big hip-hop head, so right now anything Drake, sometimes some Blues music if I am
feeling extra funky.
Power routine to get you through a crazy day? Big coffee addict so I will usually be seen with a flat white in hand. Coffee aside, I find that taking a moment to breathe and think over what I need to get done during the day works really well for me.
What brought you to be a LabTech?
I was lucky enough to attend the KiwiBank FinTech Demo Day last year and had an awesome front row view of how teams come through a Lightning Lab accelerator. When I saw that there was an opening to be part of such a unique program focused on improving public services I applied and well, here I am!
Why do you consider GovTech to be important?
I consider GovTech to be important because of the difference that can be made to our country through the power of digital transformation. Government programs can often be slow, require a lot of human power/resources and most importantly can swallow a lot of taxpayer dollars. The programs that are coming through the Lightning Lab GovTech accelerator are here to change that, which I think is massively important.
Which project do you find the most interesting in the Lightning Lab GovTech Accelerator and why?
I would have to say the project I find the most interesting is the one by the Ministry of Social Development, working on building the financial capability of citizens. New Zealand suffers from already shocking levels of poverty and financial hardship and the MOSD have the ability to bring change and improvement to this area. I am very interested to see how this project grows and hope that I can learn more about this issue.
What is your superpower?
I can cook two minute noodles in 1 minute and 59 seconds (I know, insanity) If that isn’t enough for you I would say that through my travels abroad and time at university I have developed a unique and creative approach to problem-solving, something which has proved helpful during my experiences in marketing as well as while studying at University.
Share something that inspires you and why?
I thoroughly enjoy reading the work of Tim Ferris, the author of the 4 hour work week. I am also a sucker for the classic rags to riches story such as how Larry Ellison came from the slums of New York to co-found Oracle, a company that brings in over 38 billion dollars every single year. Stories like these prove to me that there are opportunities out there for everybody and provide motivation to keep on keeping on!
Want to keep hearing more about the Lightning Lab GovTech Accelerator? Stay up-to-date by signing up here.